The Future of AI in Media & Marketing

BAFTA, London


Wednesday, 5th March, 2025

2pm-6pm

Themes

AI & The Agency

The Great Media Disruption

Agentic AI

Ethics & Regulation

Gen AI in Practice

futureweek

FutureWeek Forum

FutureWeek Forum is new half day afternoon conference about AI’s impact in media and marketing, produced by FutureWeek, a new AI-focused trade publication covering the media & marketing industry. 

 

FutureWeek

subtitle

Who should attend

Brands

Media Agencies

Creative Agencies

Media Companies

Technology Companies

Consultancies

Regulatory Bodies

Analysts

Investors

Trade Associations

Agenda

Agenda TBA

1.30pm

Arrival & Registration

 Vincent Flood, Executive Editor, Futureweek 

2.00pm

Welcome & Introduction

 Vincent Flood, Executive Editor, Futureweek 

2:10pm

In Conversation with Sir Martin Sorrell

Sir Martin Sorrell, Executive Chairman, S4 Capital
Vincent Flood, Executive Editor, FutureWeek

2.30pm

In Conversation with Microsoft Advertising

Maedhbh Bradley, Commercial Director UK, Microsoft Advertising

2:50pm

Tectonic Shifts in Media

Doug Shapiro, Principal, The Mediator

3:15pm

Free to Proceed? Addressing the Ethical & Regulatory Elephants in the Room

3.35pm

Coffee Break

3.55pm

How Gen AI is Transforming Media & Advertising Production

David Abraham, Group CEO, Wonderhood Studios
Charlotte Bunyan, Managing Director, Arq

4.45pm

Agentic AI in Action

Laura Parfitt, Founder, DataFenix
Sean Betts, Chief AI & Innovation Officer, Omnicom Media Group

5.10pm

Company in Focus: ITV Studios's AI Journey

Paul Kerrison, Head of Generative AI Innovation, ITV Studios

5.30pm

Networking Drinks

Partners

If you are interested in partnering with the FutureWeek Forum please email partnerships@futureweek.com or get in touch below.

speakers

First Speakers Announced

We’ll be featuring speakers from some of the industry’s most innovative and influential companies.

Sir Martin Sorrell

Executive Chairman

S4 Capital

Serena Haththotuwa, Senior Reporter, FutureWeek

Laura Parfitt

Founder & AI Developer

DataFenix

Doug Shapiro

Principal

The Mediator

Maedhbh Bradley

Commercial Director UK

Microsoft Advertising

Paul Kerrison

Head of Generative AI Innovation

ITV Studios

Charlotte Bunyan

Managing Director

Arq

David Abraham

Group CEO

Wonderhood Studios

Sean Betts

Chief AI & Innovation Officer

Omnicom Media Group

Vincent Flood, Executive Editor, FutureWeek

Vincent Flood

Executive Editor

FutureWeek

Serena Haththotuwa, Senior Reporter, FutureWeek

Serena Haththotuwa

Senior Reporter

FutureWeek

David Abraham

Group CEO

Wonderhood Studios

Paul Kerrison, ITV Studios

Paul Kerrison

Head of Generative AI Innovation

ITV Studios

venue location

BAFTA London

Housed in an historic Grade II Listed building in the heart of London’s West End, BAFTA 195 Piccadilly is a truly world-class space.

BAFTA is situated just a few minutes walk from Piccadilly Circus and Green Park stations.