Themes
AI Commerce
Strategy & Implementation
AI in Ad Trading
Data Strategies
Ethics
About Futureweek Forum
FutureWeek Forum is a full day conference exploring how artificial intelligence is reshaping advertising, commerce, and the wider media and marketing ecosystem, produced by FutureWeek, a AI-focused trade publication covering the media & marketing industry.
Who attends
Who should attend
Brands
Media Agencies
Creative Agencies
Media Companies
Technology Companies
Consultancies
Regulatory Bodies
Analysts
Investors
Trade Associations
FutureWeek Forum
2026 Speakers
We’ll be featuring speakers from some of the industry’s most innovative and influential companies.
Qaiser Bachani
Consumer Experience Lead, Europe & Global Brands
Mondelēz International
Lidewij van den Ham
SVP Consumer Acquisition and Engagement
Mastercard Europe
Alexis Faulkner
Client Transformation Lead
WPP Media
Anne Coghlan
COO
Scope3
James Galland
Head of Commerce Capabilities
VML
Lyndsay Weir
Chief Analytics and Insight
Barilla Group
Hazem El Taha
Phil Jackson
Global Digital Marketing Effectiveness
Haleon
Matt Salmon
VP, Advertiser Solutions, EMEA
PubMatic
Matt Groshong
Business Development Director
NVIDIA
Miryem Salah
Director Digital Data & Transformation
VodafoneThree
Sharon Braude
Group Director Marketing Technology
Virgin Active
Antonia John
Global Account Director
CNN International Commercial
Shailley Singh
COO & EVP, Product
IAB Tech Lab
Ben Gott
President, Data & Technology
Dentsu
Dr. Alexandra Dobra-Kiel
Innovation & Strategy Director
Behave
Mohsen Ghasempour
Chief AI Officer
Kingfisher
Jonathan Whiteside
Global EVP of Technology
Xanthe Pickford-Avery
Head of Search
the7stars
Fabian Stephany
Assistant Professor in AI & Work, Oxford Internet Institute
Oxford University
Cameron Armstrong
Addressable Director
VCCP
Matt Barash
Chief Commercial Officer
Nova Studio
Mimmo Palmieri
Founder
MIMMS
Jill Lloyd
Director of Communications
TAU Marketing Solutions
Brad Blackmon
Global Client Lead
Publicis Groupe
Jon Block
Founder
Syllepsis
Andy Wood
Branded Content Operations Director
Global
Serena Haththotuwa
Senior Reporter
FutureWeek
Vincent Flood
Executive Editor
FutureWeek
Mimmo Palmieri
Founder
MIMMS
Agenda
2026
8.15am
Breakfast & Networking
9.00am
Presentation
Welcome & Introduction
Vincent Flood, Executive Editor, Futureweek
9.10am
Presentation
AI & Ad Trading: In Conversation with Brian O'Kelley, CEO, Scope3
Anne Coghlan, COO, Scope3
Vincent Flood, Executive Editor, FutureWeek
9.40am
Panel
The Data Foundations of AI Advertising: Training, Targeting and Trust
Sharon Braude, Group Director Marketing Technology, Virgin Active
Miryem Salah, Director Digital Data & Transformation, VodafoneThree
Phil Jackson, Global Digital Marketing Effectiveness, Haleon
Serena Haththotuwa, Senior Reporter, FutureWeek (Moderator)
10.10am
Fireside Chat
In Conversation with Lyndsay Weir, Chief Analytics and Insight, Barilla Group
Lyndsay Weir, Chief Analytics & Insight Officer, Barilla
Vincent Flood, Executive Editor, FutureWeek
10.30am
pANEL
Brand Discovery in Chatbots: Search, Ads and the High-Intent Consumer
Lidewij van den Ham,SVP Consumer Acquisition and Engagement, Mastercard Europe
Xanthe Pickford-Avery, Head of Search, the7stars
Jill Lloyd, Director of Communications, TAU Marketing Solutions (Moderator)
11.00am
Coffee Break
11.20am
pANEL
Reimagining the Agency Value Proposition in the Age of AI
Ben Gott, President – Data & Technology, Dentsu
Jonathan Whiteside, Global EVP of Technology, DEPT
Alexis Faulkner, Client Transformation Lead, WPP Media
Matt Salmon, VP, Advertiser Solutions, EMEA, PubMatic (Moderator)
11.50am
Presentation
Understanding the IAB Tech Lab's AI Protocols and their Impact
Shailley Singh, EVP, Product & COO, IAB Tech Lab
12.10pm
FIRESIDE CHAT
In Conversation with NVIDIA: Matt Groshong on AI's Industry Impact
Matt Groshong, Business Development Director, NVIDIA
12.30pm
pANEL
Agentic Commerce: The Zero-Click Customer Journey
James Galland, Head of Commerce, VML
Brad Blackmon, Global Client Lead, Publicis Groupe
Mohsen Ghasempour, Chief AI Officer, Kingfisher
Serena Haththotuwa, Senior Reporter, FutureWeek (Moderator)
1.00pm
Lunch
2.00pm
Presentation
The AI Skills Dividend: Higher Wages, Better Jobs, More Opportunities?
Fabian Stephany, Assistant Professor in AI & Work, Oxford Internet Institute, Oxford University
2.20pm
Panel
People, Pilots & Prompts: The Do's & Don'ts of Enterprise AI Initiatives
Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, Mondelēz International
Hazem El Taha, Senior VP, Group Marketing Technology, HSBC
Andy Wood, Branded Content Operations Director, Global
Jon Block, Founder, Syllepsis (Moderator)
2.50pm
Coffee Break
3.10pm
Presentation
Adoption vs Implementation: Why We’re All Still Getting AI Wrong
Dr Alexandra Dobra-Kiel, Innovation & Strategy Director, Behave
3.40pm
Panel
Is Social Media’s ‘Sloppification’ Premium Media’s Opportunity?
Antonia John, Global Account Director, CNN International Commercial
Cameron Armstrong, Addressable Director, VCCP
Matt Barash, Chief Commercial Officer, Nova Studio
Mimmo Palmieri, Founder, MIMMS (Moderator)
4.10pm
Networking Drinks
2026 Partners
If you are interested in partnering with the FutureWeek Forum please email partnerships@futureweek.com or get in touch below.
Register Today
venue location
Kings Place, London
Located in the heart of King’s Cross with views over the beautiful Regent’s Canal, the venue is easily accessible from all over the UK and Europe.
Kings Place is situated just a few minutes’ walk from King’s Cross and St Pancras stations.
